How Sprig Enhanced Their Website and
Boosted Conversions with a
Collaborative Development Team

About the Client: Sprig

Sprig is a platform specializing in product development lifecycle user research. They help user researchers, product managers, and designers uncover customer insights in real-time, so they can make informed product decisions.

Case Study Highlights

Challenges:

• Find a communicative and collaborative developer that Sprig can trust.
• Keep the website up and running 100% of the time.
• Meet the project timeline as closely as possible during a developer transition.
• Bring the developer up to speed on Sprig’s strategy.

Solutions: 

• Make the source code smoother and more efficient without having to replace or rewrite it.
• Complete an audit to identify any blind spots.
• Make strategic recommendations to improve Sprig’s website and user experience.
• Maintain reliable communication and responsiveness to Sprig’s project needs.

Results: 

• Increase website conversions beyond prior performance.
• Improve the user experience of Sprig’s website.
• Make ongoing recommendations that drive Sprig to continuous website improvement.

Background: A brittle source code and an unresponsive team

In December 2021, Sprig launched a new CMS and hired a developer to manage it. Although the developer increased website conversions and developed functional source code, it was brittle, making problem-solving difficult. When the developer decided to pursue other opportunities, Sprig needed a new developer that could pick up where the original one left off to manage their CMS seamlessly.

Challenge: Find a reliable partner to keep the website running smoothly

Sprig faced the challenge of finding a reliable partner who could ensure that their website ran without any hiccups. To achieve this, they sought to work with a developer who was communicative, collaborative, and skilled in website maintenance. Having experienced a website crash previously and the associated consequences, Sprig’s top priority was to engage a dependable developer who could work in accordance with their strategy.

Brynne Burgess, Sprig’s Director of Growth Marketing, highlights the significance of having a trustworthy partner who could keep their website up and running constantly, saying:

“Having a trusted partner that can make sure our website is up 100% of the time is the thing that’s most important to us when we’re looking for an engineering and development partner.”

Sprig aimed to avoid delays in their project timeline during the developer transition, making it vital to find a partner who could hit the ground running. Fortunately, Sprig was introduced to Michael Sablone, owner and team leader of Compiled Rogue, through a contact with high praise for Sablone and his team. Although Sprig was initially concerned about hiring a team of six people rather than an individual, their fears dissipated once they experienced Compiled Rogue’s high level of professionalism and dedication. As Sprig desired a partner who could function as part of their own team, it was crucial to find a developer that could build a quality relationship.

Solution: Identify opportunities and provide strategic recommendations that improve the user experience.

Compiled Rogue was hands-on and dedicated to understanding Sprig’s strategy, choosing to work around the brittle source code instead of removing or rewriting it. As Sablone explains,

“My team and I all understand and know the Sprig source code and all the working parts of it. We’re removing that technology debt with every project we touch.”

Despite Sprig’s initial concerns about the transition’s effect on their project timeline, they were pleased to see how quickly Compiled Rogue hit the ground running. The team performed an audit and made strategic recommendations to improve Sprig’s website. Burgess notes,

“They’ve been fabulous to work with—fast to work with—which has been a huge plus for us. They’ve done a great job of balancing that speed vs. testing, making sure everything is working across the site and that the changes that we’re making are cascading in a way we need them to.”

In addition to their expertise, Compiled Rogue’s clear communication and collaboration were critical for Sprig. They were always responsive, professional, and diligent in tracking project hours to keep Sprig within their allotted budget. Sablone and his team’s work on the back end of the code uncovered some potential issues that helped improve Sprig’s website and user experience and led to a successful partnership that produced a more efficient and effective website.

Results: An upleveled website, increased conversions, and an elevated user experience.

Thanks to Compiled Rogue’s expertise, professionalism, and team-oriented approach, what began as a necessary transition after Sprig’s original developer’s departure turned into a valuable partnership. Sprig has seen a marked increase in website conversions, which they attribute to Compiled Rogue’s help in elevating the user experience.

Burgess explains:

“Sprig is a company that helps other organizations collect and analyze user feedback on their experience. So, we want to make sure that we’re providing a really good experience too, and that’s what Compiled Rogue helps us bring to life on the website.”

Compiled Rogue has maintained the same level of effort since the beginning, providing consistent recommendations that have helped Sprig exceed their expectations. As Burgess notes,

“They’re always proactive and looking for other opportunities that Sprig needs to focus on. It’s pushed us to do things that are great for the website.”

Work with a development team that always has your back.

If you’re looking for a dedicated team that will keep you informed and supported every step of the way, get in touch with us. We bring expertise, professionalism, and genuine partnership to every project.