Robert McCraw



I am a highly skilled web developer specializing in HTML, CSS/SCSS, JavaScript, and PHP, with a focus on WordPress and Craft CMS development. With expertise in creating custom themes and plugins, I ensure clean code, responsive design, and adherence to web standards. Additionally, I possess in-depth knowledge of Google Analytics, Google Tag Manager, and Google Search Console, enabling me to optimize website performance, track user behavior, and implement effective SEO strategies. With experience in project management and content writing, I bring a well-rounded skill set to deliver comprehensive web development solutions.

Professional Skills
Web Development
  1. HTML: Proficient in writing semantic HTML5 code. Experience with structuring web pages and optimizing for accessibility. Knowledge of HTML best practices and web standards.
  2. CSS/SCSS: Proficient in writing clean and efficient CSS code. Experience with responsive design and cross-browser compatibility. Knowledge of CSS frameworks and preprocessors like Sass or Less.
  3. JavaScript: Strong understanding of JavaScript fundamentals. Experience with DOM manipulation and event handling. Proficiency in using libraries and frameworks like jQuery or React.
  4. PHP: Specialization in WordPress and Craft CMS development using PHP. Experience with developing custom themes and plugins as well as creating block/component-based systems with templating frameworks.
Content Management Systems
  1. WordPress: Expertise in developing and customizing WordPress themes and plugins using PHP, HTML, CSS, and JavaScript.
  2. Craft CMS: Proficiency in using the Twig templating engine for efficient and modular front-end development. Extensive experience with creating/manipulating fields and config files for large-scale projects.
Additional Skills
  1. Google Analytics: In-depth knowledge of Google Analytics setup, configuration, and tracking implementation. Proficient in creating custom analytics reports and dashboards. Experience with analyzing data to derive actionable insights and optimize website performance. Knowledge of advanced analytics features such as goals, events, ecommerce tracking, and custom dimensions.
  2. Google Tag Manager: Expertise in implementing and managing tracking codes, tags, and event triggers using Google Tag Manager to streamline analytics and marketing tag management processes.
  3. Google Search Console: Proficient in using Google Search Console for monitoring website performance, managing sitemaps, submitting URLs for indexing, and diagnosing search-related issues.
  4. SEO: Strong understanding of search engine optimization principles and best practices. Experience with keyword research, on-page optimization, and meta tag implementation. Proficiency in using SEO tools like Google Search Console, SEMrush, or Moz. Knowledge of technical SEO aspects such as XML sitemaps, robots.txt, and canonicalization.
  5. Project Management: Experience in coordinating and managing web development projects, including requirements gathering, timeline planning, and resource allocation.
  6. Content Writing: Ability to create compelling and SEO-friendly content for websites, blogs, and social media platforms.

Ready to take your
business to a new level?