Notes from the Field

Engineering, ideas, and things we've built.

LLM Markdown 1.1: What’s New and How It Works

LLM Markdown 1.1 brings editor previews, per-post controls, improved content extraction diagnostics, and expanded SEO compatibility to WordPress. Here's how the plugin works, what's new, and how to expose your existing content as clean Markdown for AI agents.

  • AI Agents
  • LLM Markdown
  • Markdown
  • Plugin Development
  • WordPress
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Nobody Needs to Read Zuckerberg’s AI Manifesto

Mark Zuckerberg published a 6,500-word AI manifesto that most people will never read. That may be the point. When AI and media intermediaries distribute compressed versions of an argument, controlling the original source becomes a new kind of communications power.

  • AI Search
  • Artificial Intelligence
  • Content Ownership
  • Content Strategy
  • Digital Publishing
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Your Attribution Dashboard Can’t Fix Broken Events

When attribution reports don't add up, the problem may be upstream: missing, duplicated, delayed, or misidentified events. Here's why event integrity belongs in the growth system, not just the analytics backlog.

  • Analytics Architecture
  • Attribution
  • Data Quality
  • Event Tracking
  • MarTech
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When Product Telemetry Outgrows the Marketing Stack

When Frame.io's product telemetry grew into millions of events, sending everything downstream was no longer practical. We extended the marketing data architecture with Kinesis, Lambda, and Segment to filter, transform, and route meaningful signals.

  • AWS Kinesis
  • AWS Lambda
  • Data Architecture
  • Event Processing
  • MarTech
  • Segment
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WordPress 7 Can Wait

WordPress 7 is here, but production doesn't need to be first. Why I deliberately delay major WordPress upgrades, apply security patches promptly, and let the ecosystem settle before deploying to client sites.

  • Production Environments
  • Release Management
  • Website Maintenance
  • WordPress
  • WordPress 7
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Not Every Product Event Is a Marketing Signal

More product telemetry doesn't automatically create better marketing. The challenge is deciding which events should reach downstream systems, influence decisions, and drive action.

  • Event Tracking
  • Marketing Automation
  • Marketing Data Architecture
  • MarTech
  • Signal Governance
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The Platform Went Away. The Need Didn’t

When the Arizona Health Zone platform lost its funding, its summer meals map still served a real need. We helped move the experience into Arizona Food Bank Network's WordPress site, preserving a public resource without rebuilding the entire system.

  • Arizona Food Bank Network
  • Elementor
  • Interactive Maps
  • Platform Migration
  • Public Interest Technology
  • WordPress
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The Fastest Way to Build It Isn’t Always in the Final Stack

Before integrating Greenhouse into a production website, I rebuilt an older job board in vanilla JavaScript. The exercise exposed the real decisions around API data, metadata, filtering, URLs, and applications without involving a CMS.

  • API Integration
  • Greenhouse
  • JavaScript
  • Prototyping
  • Software Architecture
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Let’s build something
that holds up.