After a painful VWO-to-PostHog migration, Apex Leadership recognized the value of separating product events from analytics tools. Here's the lightweight event bus pattern I built, including the application API and GTM listener.
Analytics tracking starts with a few simple events. Over time, those events become dependencies for reporting, experiments, attribution, and marketing automation. Without a clean boundary, every change becomes an engineering problem.
If your production WordPress site allows ad hoc plugin installs, theme edits, and code changes, you don't have a controlled deployment process. You have a live workshop. Here's how to make production predictable.
AI-assisted tools make useful software easier to build. The challenge is getting it into production without creating technical debt. Here's how we handled that boundary for Alkira.
Salesforce Experience Builder made ordinary styling changes painfully slow. With a two-week deadline, we used saved page snapshots, Vite, SCSS, and a traceable CSS build to make the work manageable without rebuilding the platform.
After using Photoshop since 1995, I finally canceled my subscription. Not because the software failed, but because modern web development no longer needs the static design workflow it once made possible.
AI agents are another audience for the web, but that doesn't mean we need to rebuild our content management systems. Here's why I built LLM Markdown to solve the problem at the boundary instead.
WordPress 7 and Cloudflare's EmDash dominated conversations at PressConf 2026. Both pointed toward an interesting future, but enterprise adoption requires more than ambitious architecture and compelling demonstrations.
GoDocs needed an interactive product explorer inside an Elementor site. We built a custom widget that keeps content editable while separating the SVG, animation, and front-end behavior from the page builder.
I still handle WordPress plugin updates personally. Not because automation can't do the job, but because routine maintenance exposes aging dependencies, redundant plugins, and technical debt that would otherwise go unnoticed.